March 22, 2006
Greetings, visitors from WestSideLofts.ca!
So you want to buy a condo, eh? Too bad these mysterious condo-selling web sites don’t offer much in the way of concrete information, hunh? You’d think if they wanted you to hand over a minimum $179,990 of your hard-earned dollars, plus interest, taxes and condo fees that may well be in excess of my rent, they’d at least pay you the respect of giving you some decent details.
Personally, I’d like to see them divulge the real address of their business, not just demand your email address and ask you to go stand on the sidewalk across the street from the Drake Hotel, hoping beyond hope that construction will end soon on their sales centre.
But that’s OK. If they’re more interested in flash & Flash than practical details, I can help fill in some of the informative parts. I’ll be updating this page periodically with tidbits I find amusing and you might find helpful.
For now, please have a look around the site. Make yourself at home. Mi blog es u blog. My original post about the lofts from December 18, 2005 is below. I’ve also discussed these lofts here.
Cheers!
Jill
And here’s my original post from December 18, 2005:

Bad Condo Sales Centre! Bad! Down! Get off Queen West. Off!
Can anyone tell me why it only takes about four days to build a whole row of stacked townhouses, but six months to build one condo sales centre? They’ve been building this thing since summer, and we all watched in horror as they laid the foundations for what we expected to be a temporary building, then built the first story not out of prefab trailer pieces, but cement, then turned what we thought was a roof into a second and then third story.
Just when we thought it couldn’t get any worse, they brought in these weird blobby-splotch plywood panels and proceeded to wrap the whole thing in a shell of ugliness.
When they were about half way through that step, the building suddenly became so ugly, it laid an egg, which was promptly painted white with black stripes, along with the inner-outer walls of the “building.”
This building isn’t just in the penalty box for bad ads. It is the penalty box. Somehow, over the summer of 2005, the volume of bad sales materials in the world became so massive that the entire collective consciousness of humanity was no longer sufficent to contain their effects. Thus, this building was erected, nominally to aid in the selling of stacked townhouses, but more realistically as a monument to the horrors of capitalism.
The web site for these condos is every bit as delectably awful as this building itself, yet strangely incongruous in its overall style. It reflects an entirely “other” badness, leaving me to wonder if this whole scheme wasn’t masterminded by an infinite number of monkeys.




Comments
Pingback from JillMurray.com » Bad Product: Liquid Cereal
Time: January 11, 2006, 1:03 pm
[…] This is the second entry in a row where it’s not so much the advertising or packaging that’s bad, its the product. But if marketing is supposed to begin with the product itself, then Liquid Cereal is my nomination for Mascot For All Bad Products. I want to take a case of this stuff over to the developers of the Worst Condo Sales Centre in the World. […]
Pingback from JillMurray.com » Random art
Time: January 11, 2006, 1:17 pm
[…] there’s something fun and humane there to look at, my walk home is way less traumatizing. Link | E-Mail to a friend | Print | Subscribe to this feed | or get it in youremail! […]
Pingback from JillMurray.com » JillMurrayness on Torontoist today
Time: January 13, 2006, 9:10 am
[…] My hatred of the worst condo sales centre in the world is being reported on Torontoist.comtoday. […]
Comment from Gary
Time: January 13, 2006, 10:36 am
You failed to mention that the ugly condo centre was designed by Will Alsop, famed architect responsible for the lovely OCAD floating shoe box.
Comment from Jill
Time: January 13, 2006, 10:52 am
Cool. The reason I didn’t mention that is that I made a totally uneducated subjective assesment of the building and didn’t bother researching it at all before forming my opinion.
Thank you for filling me in. The plot certainly does thicken.
I don’t love or hate the OCAD building, but I still think this one is crap.
Comment from M.Evans
Time: March 30, 2006, 1:22 pm
I would never own a condos from West Side Lofts! Did you know that the security guy in the commercials “are you on the list?” has been charged & convited of drinking & driving as well as assault charges? Not my kind of neighbourhood that would have him on the list.