Olympic folly

Gaak!

The other day I was mentioning that we’re coming up on an Olympic year, and I assumed that our athletes were sitting around at home admiring themselves in their attractive Roots uniforms, and you know, like, practicing.

iMo corrected me. Roots is actually NOT outfitting the Canadian Olympic team. No! This year, The Bay paid $100 million for that honour.

Here’s a little preview of what the uniforms will look like:

Good god! Are those LEGWARMERS? Or… do… they… have… their… hockey socks… pulled up over their “sweat pants”? (You know the person who put these outfits together calls them that. Track pants are for people who go outside on occasion.) What are those little emblems on their ankles? They look like targets that say “shoot me now, I’m wearing the boots of three seasons ago. Screw ski jumping, better I just lose my feet!”

Quoth some guy re:The Bay:

“The Bay desperately needs to build a very strong name with that younger, hip crowd who spend the money on fashion,”

OK, but did they have to play up the desperation so hard in the clothes? Can’t some things be left unsaid?

Roots, the company with a beaver in its logo, WILL still be outfitting the American team.

“The collection takes a page from popular Italian athletic fashion, with retro looks and modern fabrics, bold stripes and fashionable color blocking. Detailed embellishments are taken from Formula One auto racing, a sport that is popular with Americans and Italians alike.”

If you can find a photo, please send it to me.